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Insights

Typography and packaging decisions, explained clearly.

Practical notes on custom typography, brand identity, packaging systems and production for people who need to commission, review or grow design work.

Written from the point of view of making a visual idea work across real products—not only presenting one perfect mock-up.

Monseta olive oil packaging system by Twelve Moons

Packaging systems · 9 min read

How to build a packaging system for a growing product range.

A practical guide to brand hierarchy, SKU logic, constants and variables, production constraints and testing a system before rollout.

· Twelve Moons

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Custom typography guides

Choose the right object before choosing the style.

Akropolis Script custom typographyCustom type or a licensed font?Decision guide · 8 min read Norw.ai custom wordmarkWordmark, lettering or typeface?Scope guide · 7 min read Tastik packaging typography across a product rangeTypography that survives the packPackaging · Languages · 8 min read Brand typography audit frameworkWhat does a typography audit check?Audit framework · 9 min read Trečiokas custom typefaceHow much does a custom typeface cost?2026 price guide · 10 min read

The point of these notes

Useful before the brief is written.

  1. 01
    Clarify what the design problem actually is before it becomes a list of deliverables.
  2. 02
    Show the difference between a visual idea and a system that can survive a growing product range.
  3. 03
    Make production, rollout and ownership questions visible early.

A current design problem?

Describe where the system stops working.

A short note with the product range, current packaging or brand files is enough for a first conversation.

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