Packaging systems · 9 min read
How to build a packaging system for a growing product range.
A practical guide to brand hierarchy, SKU logic, constants and variables, production constraints and testing a system before rollout.
Read the article ↗Insights
Brand and packaging decisions, explained clearly.
Practical notes on brand identity, packaging systems and production for people who need to commission, review or grow design work.
Written from the point of view of making a visual idea work across real products—not only presenting one perfect mock-up.
The point of these notes
Useful before the brief is written.
- 01Clarify what the design problem actually is before it becomes a list of deliverables.
- 02Show the difference between a visual idea and a system that can survive a growing product range.
- 03Make production, rollout and ownership questions visible early.
A current design problem?
Describe where the system stops working.
A short note with the product range, current packaging or brand files is enough for a first conversation.
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