Brand typography · Audits · Custom type
Not every brand needs a new typeface. Every brand needs the right decision.
First determine whether the problem is type selection, hierarchy, licensing, language coverage, the wordmark or the system itself. Then design only what the brand actually needs—from one corrected letter to a proprietary typeface and the rules for using it.
Send the brief
The scope of the decision
From diagnosis to a system other people can use.
Typography audit
Fonts, hierarchy, licences, language coverage and real applications reviewed before deciding what must change.
Type direction
Typeface selection, hierarchy, roles and rules that create a coherent brand voice.
Wordmarks and lettering
Custom-drawn names and compositions designed for recognition and controlled reproduction.
Custom type systems
Focused alphabets or broader typefaces scoped by characters, languages, applications, rights and technical delivery.
Packaging typography
Reading order, product names, variants, small type and multilingual hierarchy across real packs.
Implementation
Guidelines, assets, templates and specialist font engineering coordinated where the agreed production scope requires it.
A specialist layer
When the current result is not good enough. Or when the team needs a typographer.
For a brand team, this is an independent diagnosis before the next investment. For an agency, it is a specialist for a specific audit, wordmark, lettering assignment or custom system—credited or white-label. The evidence base includes more than ten typefaces and a substantially wider body of wordmarks, lettering, packaging and campaign work.
Bring a typographer into your agency or design teamStart with a typography audit
Selected evidence
Not a project list. Different typographic decisions.
Principle
Decide what must be made before deciding how it should look.
- 01
Define the character
We identify what the typography needs to communicate and where the result will actually be used.
- 02
Draw the direction
Selected sketches establish the construction, rhythm and distinctive details of the letterforms.
- 03
Test the forms
The design is checked at real sizes and on the applications that reveal legibility and reproduction issues.
- 04
Prepare the assets
Approved lettering or wordmark files are organised in the formats required for brand and production use.
Custom typography guides
Define the object before drawing the style.
Start with the current system, compare licensed and custom routes, clarify the deliverable and define a credible production budget.
Commission a brand typography auditSee what the audit checks
Read the custom typeface cost guide
Start with the decision guide
Compare the final deliverables
Plan typography for packaging
Before we start
Useful answers for a first conversation.
Is custom typography the same as designing a full font?
Not necessarily. A project can be a wordmark, a limited lettering set, a packaging alphabet or a more extensive type system.
Can lettering be added to an existing identity?
Yes. Custom type can become one distinctive layer within an otherwise established brand system.
Can the work be prepared for packaging production?
Yes. Lettering and wordmarks can be supplied as scalable assets and tested on the relevant packaging formats.
How is the quote prepared?
The quote depends on the number of required characters, applications, language versions and whether a complete font or limited asset set is needed.
New project
Start with the problem, not the font order.
Send what is not working, where the typography must perform, the required languages and what is already fixed. The right scope can then be defined before design begins.
Send the brief