Typography for agencies and in-house design teams
A typographer for the moments your team needs one.
Bring in a specialist for one critical review or the complete typographic layer of a brand project—from wordmark and type direction to custom type and handoff.
Send a brief- Creative Director
- Head of Design
- Head of Brand
- Design Lead
When to bring in a typographer
Before type becomes the compromise in an otherwise strong project.
- 01
The direction is strong. The type is not.
An independent senior review identifies whether the issue is selection, hierarchy, drawing, language coverage or implementation.
- 02
The client needs something ownable.
A wordmark, lettering set, adapted font or custom typeface is designed to fit the idea without turning the agency into a type foundry.
- 03
The system must survive real use.
Typography is tested across packaging, campaigns, multiple languages, small sizes and the templates that other teams will inherit.
- 04
The team needs a decisive second opinion.
Review an internal direction, another supplier's proposal or a difficult client decision before more time and budget are committed.
Ways to work together
One specialist. Four useful ways into the project.
- 01
Critical review
A focused diagnosis, direct recommendation and decision readout for work already in progress.
- 02
Project partner
Typography carried from the brief and early directions through client presentation, refinement and final assets.
- 03
Credited or white-label
The agency keeps the client relationship. Confidentiality, presentation role, authorship and file ownership are agreed at the start.
- 04
Team session
A project-specific typography and composition session or critique. This format has also been delivered for an Ogilvy creative team.
Audit → rules → team workshop
Bored Panda: one caption system for many video editors.
- Problem
- Different editors composed social-video captions differently, so the output changed from one person's touch to another.
- Work
- Typography audit, online presentation and a practical workshop for the video-editing team.
- Delivery
- A shared grid, typographic styles, font-size guidance, caption positions and alignment options.
Selected evidence
Different briefs. One specialist layer.
Omberg GroupArt direction · Identity · Agency collaboration
Norw.aiCustom wordmark
Akropolis ScriptCustom typeface · Agency commission
Kino pavasaris 2015Campaign design and typographyPractical questions
Before the brief is sent.
Can you work white-label for our agency?
Yes. Confidentiality, presentation role, credit, direct client contact and ownership of final files are agreed before work begins.
Can you join an identity project midway?
Yes. The first step is to establish what is fixed, what can still change and whether the right scope is a review, wordmark, lettering, type direction or broader system.
Does every assignment need a custom font?
No. A licensed typeface, repaired hierarchy or custom wordmark is often the more intelligent and economical answer.
Can you present the work to our client?
Yes, or the work can remain fully behind the agency. The collaboration model is decided before the first presentation.
Do you still run typography training?
Not as a generic training programme. A focused typography and composition session can be added when it helps an active project or aligns a team around one standard.
Have the direction. Need the typographer.
Send the brief, timing, required languages, current files and the decision your team is trying to make.
Send a brief