Twelve Moons · Vilnius, Lithuania
Design decisions made to survive real use.
Twelve Moons is a design studio led by Rokas Cicėnas. The work centres on two connected disciplines: custom typography that gives a brand its own voice, and packaging systems that carry that voice across products and into production.
Discuss a projectCore expertise
Two disciplines, one working system.
How the studio works
Scope follows the decision the product actually needs.
Start from the current stage
A project may begin with a new identity, an existing strategic direction or an approved design that only needs to be adapted and prepared.
Define the right design object
A wordmark, lettering piece, full typeface, single package and product-range system solve different problems and are scoped accordingly.
Test real applications
Typography and packaging are reviewed at the sizes, formats, variants and information densities in which they will be used.
Make the handover explicit
Final deliverables, dieline responsibilities, language versions, production files and ownership boundaries are agreed as part of the scope.
Evidence before claims
The portfolio remains the source of truth.
- 01
Brief
The product, audience, current assets, applications and constraints define the assignment.
- 02
Direction
A selected strategic and visual route creates a reason for the design decisions that follow.
- 03
System
The work is tested across the formats, variants and communication levels named in the scope.
- 04
Delivery
Approved assets are organised for the brand, packaging or production workflow agreed with the client.
Authorship and references
Rokas Cicėnas leads the studio.
Project pages retain their specific client, collaborator, agency, photography and year credits. External profiles provide a second, consistent reference for the studio and its lead designer.
Expertise in context
The reasoning behind the deliverables.
The studio's practical guides explain when custom typography is justified, how its deliverables differ and how packaging systems are planned before production artwork begins.
Custom typography or a licensed font?Wordmark, lettering or typeface?
Packaging systems for product ranges
Clear boundaries
What the studio is—and is not—positioned for.
Is Twelve Moons a website-typography specialist?
No. Custom typography is positioned for brand, packaging and product applications, including wordmarks, lettering and type systems.
Does every packaging project require a rebrand?
No. When the existing strategy and identity provide a sufficient foundation, the assignment can begin with packaging direction, system design and production artwork.
Does production-ready artwork include structural engineering?
Design can be adapted to manufacturer-supplied dielines. Structural packaging engineering and final printer approval are separate unless explicitly included in the agreed scope.
Where can the work be reviewed?
Selected work is available in the Twelve Moons portfolio, with project-specific descriptions, credits and source links where available.
New project
Start with the product, the stage and the next decision.
A concise brief with the current files, required outputs and intended launch is enough to define the right first scope.
Start a project brief