Packaging design · Existing brand foundation
Your brand is defined. Now the pack has to make it real.
A packaging assignment does not have to begin with a full rebrand. When strategy, positioning, colour or logo direction already provide a sufficient foundation, Twelve Moons can refine that direction for the pack, build the format system and prepare the approved artwork for production.
Scope the packaging project
A focused scope
Keep the foundation. Solve the packaging decisions.
Foundation review
Available strategy, positioning, logo direction, colour, typography and product information are reviewed for what can be used directly and what still needs definition.
Packaging direction
The existing visual cues are translated into a pack-specific hierarchy, image or illustration approach and a clear relationship between brand and product information.
Format system
The selected direction is applied across the agreed structures—such as a sachet, stick, pouch, label or outer carton—without treating each format as an unrelated design.
Production artwork
Approved design is adapted to manufacturer-supplied dielines, checked against the agreed specifications and organised into clearly named final files.
What to send
A useful brief separates what is fixed from what is still open.
- 01
Existing foundation
Strategy, positioning, logo files, colour references, typography and any approved visual-direction material.
- 02
Product structure
Product category, SKU count, variants, pack formats, required information and intended launch sequence.
- 03
Technical inputs
Manufacturer dielines, dimensions, materials, printing method and technical requirements when they are already available.
- 04
Project decisions
Who approves the work, what must be delivered, the intended launch date and which decisions remain open.
Related evidence
Systems tested across real formats.
Scope questions
What changes when the brand work already exists?
How do we know whether the existing identity is sufficient?
The first review checks whether the supplied logo, typography, colour and image direction can create a clear pack hierarchy across the planned formats. Gaps are named before the scope is fixed.
Can the project begin with one SKU?
Yes. The first SKU can establish the system, but known future variants and formats should still be mapped so the design does not become a dead end.
Can this include an individual stick or sachet and an outer box?
Yes. Individual portions and the retail carton can be designed as one system when dimensions, dielines and required information are available.
What determines the number of directions and corrections?
The proposal defines the number of initial routes, the selected-development stage and agreed correction rounds. Additional routes or scope changes are separated from normal refinement.
Are print-ready files included?
They can be included. The proposal should state which formats and SKUs receive final artwork, whose dielines are used and whether the printer or manufacturer performs the final technical approval.
Related guide
Plan the range before the first pack becomes a template.
The packaging-systems guide explains hierarchy, constants, variables, formats and production testing for a growing range.
Read the packaging systems guidePackaging-only assignment
Send what is already decided—and what the pack still needs to solve.
Existing strategy, the product list, planned formats, available dielines and launch timing are enough to prepare a focused first scope.
Request a packaging scope