Brand strategy & identity
Make the product recognisable before the pack is even opened.
Twelve Moons develops brand identities around what a product is, who it needs to reach and how it has to behave across packaging, communication and digital touchpoints.
Request a quote
What the work can include
A brand system that gives every future application a clear starting point.
Foundation
Category, audience and existing brand review, followed by a focused strategic direction for the identity.
Positioning
A practical definition of what the brand stands for, how it should be recognised and what it should avoid.
Identity
Logo or wordmark, typography, colour, image direction and the core visual devices that make the brand distinct.
Application
The identity is tested on the touchpoints that matter most — from packaging and presentation to digital communication.
Selected work
Identity proven through application.
Process
A clear route from first conversation to final files.
- 01
Understand the business
We review the product, audience, market context and the decisions the identity needs to support.
- 02
Set the direction
A clear strategic and visual territory is selected before the complete identity system is developed.
- 03
Build the system
Core identity elements are designed to work together instead of behaving as isolated assets.
- 04
Apply and document
The system is tested on real touchpoints and organised into usable files and practical rules.
Before we start
Useful answers for a first conversation.
Can the project start with a redesign of an existing identity?
Yes. Existing recognition can be retained where it is useful, while unclear or limiting parts of the identity are rebuilt.
Does brand strategy have to be a separate project?
No. The required strategic work can be included within the identity assignment and scaled to the decisions the project actually needs.
Can the identity continue directly into packaging?
Yes. Identity and packaging can be developed as one connected system so the brand works clearly at product level.
How is the quote prepared?
The quote is based on the required strategic depth, number of identity applications and whether packaging or production artwork is included.
New project
Give the next brand decision a clear reason.
Share what the product is, what stage the business is at and what the current identity can no longer do. That is enough to define the first scope.
Request a quote