Concept
The group of crickets is called the Orchestra (Scientific term). Rhythm, sounds, melody, frequency scale, dynamics, timbre - these components that make up music affect our feelings & inspire us to create. This is how the Orchestra of letters was born. The experimental typography is meant to be the primary visual and communication tool. Letters are elements that are very abstract but also very meaningful.
As the concept indicated, letters should represent and code the sounds of the music. The lines reinforce the dynamic and create an unforgettable emotion.
Following up the concept of orchestra & music, each Dried Crickets product or flavour were named by different kind of music term or instrument. And of course Typographic illustrations became not only as a supplement for naming but also as a main packaging element.
The group of crickets is called the Orchestra (Scientific term). Rhythm, sounds, melody, frequency scale, dynamics, timbre - these components that make up music affect our feelings & inspire us to create. This is how the Orchestra of letters was born. The experimental typography is meant to be the primary visual and communication tool. Letters are elements that are very abstract but also very meaningful.
As the concept indicated, letters should represent and code the sounds of the music. The lines reinforce the dynamic and create an unforgettable emotion.
Following up the concept of orchestra & music, each Dried Crickets product or flavour were named by different kind of music term or instrument. And of course Typographic illustrations became not only as a supplement for naming but also as a main packaging element.
View Packaging part 🡒 here
Credits
Client: MB Tastik
Brand: Tastik
Art Direction: Rokas Cicenas
Concept Direction: Rokas Cicenas, Ugne Ruskyte
Graphic design: Rokas Cicenas, Ugne Ruskyte
Photography: Regimantas Meilutis
Year: 2022
© Twelve Moons
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Tastik Branding
Tastik Branding is a project in branding, typography and graphic design by Twelve Moons, a Vilnius-based typography, graphic and 3D design studio. The work focuses on brand identity, Crickets, food branding, identity, Logo Design and Logotype for food, beverage and FMCG brands.
Creative fields
BrandingTypographyGraphic Design
- Stats
- 42 appreciations · 497 views
- Owners
- Twelve Moons, Ugnė Ruškytė
- Published
- September 28, 2022
- Source
- Behance
Keywords
brand identityCricketsfood brandinggraphic designidentityLogo DesignLogotypetypographyvisual identitywordmark
