Food & beverage packaging
A product range people can read before they taste it.
Twelve Moons develops food and beverage packaging that makes the product, flavour, variant and brand relationship immediately understandable — without reducing the design to category clichés.
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What the work can include
Clear product information with enough character to earn attention.
New products
A complete packaging direction for a product entering the market for the first time.
Product ranges
Variant hierarchy, flavour logic and visual rules that keep a growing range connected.
Labels
Bottle, jar and flexible packaging labels designed around both information and material constraints.
Special editions
Limited releases, gift boxes and smaller product stories that still belong to the main brand.
Selected work
Food brands with different appetites.
Process
A clear route from first conversation to final files.
- 01
Map the range
We review formats, flavours, product claims and the information customers need to understand quickly.
- 02
Create the direction
The concept connects brand character with the product experience and practical category context.
- 03
Build the hierarchy
Name, flavour, product type, claims and required information are organised across every planned variant.
- 04
Prepare for production
Approved packaging is adapted to real formats and the agreed printing requirements.
Before we start
Useful answers for a first conversation.
Can the project include naming and brand identity?
Yes. Naming, identity and packaging can be developed together when the product does not yet have a complete brand system.
Can you redesign an existing food range?
Yes. A redesign can retain useful recognition while improving hierarchy, consistency and production logic.
Can the system support new flavours later?
Yes. Variant rules are designed so future products can be added without rebuilding the visual system from zero.
How is the quote prepared?
The quote is based on the number of products, formats, variants, required identity work and production deliverables.
New project
Start with the product list, not a generic brief.
Share the category, formats, flavours, current brand stage and intended launch date. That gives us the information needed to scope the work.
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