Beauty & wellness packaging
Clarity for the routine. Character for the brand.
Twelve Moons develops beauty, haircare and wellness packaging systems that balance product function, variant clarity and a distinctive visual identity across the whole routine.
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What the work can include
A system that stays coherent across products, claims and routines.
Positioning
A visual direction shaped around the product category, audience and intended level of the market.
Range logic
Product families, steps, functions and variants organised into a system customers can navigate.
Labels & packs
Typography, colour, imagery and information hierarchy adapted to the chosen containers and formats.
Production files
Approved designs carried into the required dielines and organised for the agreed production route.
Selected work
Beauty and care systems in context.
Process
A clear route from first conversation to final files.
- 01
Understand the routine
We map product functions, variants, claims and the order in which customers need to read the range.
- 02
Set the visual tone
The direction defines the balance between category expectations and the brand’s own character.
- 03
Build the product system
Hierarchy, colour, typography and image behaviour are tested across the complete planned range.
- 04
Prepare the final artwork
Approved designs are adapted to the selected formats and agreed technical requirements.
Before we start
Useful answers for a first conversation.
Can the work cover both identity and packaging?
Yes. For a new product line, the identity and packaging can be developed as one connected system.
Can an existing range be reorganised without losing recognition?
Yes. A redesign can keep recognisable assets while improving product hierarchy, consistency and usability.
Can the system include different container shapes?
Yes. The core hierarchy is adapted so bottles, jars, tubes and boxes still read as one range.
How is the quote prepared?
The quote is based on the number of products and formats, required identity work, source material quality and production deliverables.
New project
Describe the routine the range needs to make clearer.
Send the planned products, container formats, current brand materials and intended launch date. We can then define the right structure for the project.
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